Updated: Dec 4, 2021
What is digital marketing?
Digital marketing is the modern era of marketing which is based on the use of the internet, mobile devices, search engines, social media to reach consumers. Digital marketing is solely based on consumers' experience, how they behave, and covert the analytics, insights into valuable data.
Some experts say Digital marketing is a new way of understanding consumers' behavior compared to traditional marketing.
Why digital marketing is important?
Digital marketing targets a specific number of consumers. Using that digital marketing tactic is more cost-efficient than traditional marketing.
According to Forbes, the survey made the more people are being online nearly 82% of consumers are reaching online and shop.
Digital marketing is the single most measurable form of marketing that helps you find and target consumer behavior.
What you'll learn from the course
The following topics are the most important and useful topic in Digital marketing;
Building an online presence
Key website ingredients
How to stand out from the competition
How search engines, organic search works
Importance of SEO plan
How to make ads different
Getting notice locally
The right social media for marketing
Email marketing basics
How retargeting works
What is a web analytics?
What I earned from the course
The digital marketing course has 26 modules with each particular topic explanation which makes the course look expanded and resourceful. Each topic makes a border sense of understanding throughout the journey.
Understand the difference between organic and paid search which helps to make an effective SEO plan for the campaign and for better reach.
Email marketing and content marketing are useful for social and direct contact with the consumer which helps for better engagement to the consumer.
Course link- Fundamental of digital marketing
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